Korean cosmetics' tremendous global popularity began in the early 2000s when Korean dramas created a great sensation in China causing Chinese women to be long for Korean beauty and imitate it. After that, many Chinese tourists started to do their shopping in Korea with their hands full of Korean cosmetics. It would not be wrong to say that you'll find more Chinese than Korean in the streets, Myungdong, which is considered a mecca of cosmetic shops. This cosmetics fever, then, spread to Thai, Honkong.. and it's now spreading to United State and Europe.
One of the globally famous Korean brand, TonyMoly, achieved a great success in China with the marketing strategy of peach-like container which symbolizes luck to Chinese and bamboo-like container which they love.
Nature Republic's 'Aloe Vera Soothing Gel' set a sales record of 100,000 in the on-line market, Tmall, in a day on last June.
Korean cosmetics are also popular in the United State because they are successfully appealing to people who are sensitive to chemicals and more concerned about going natural. JWT, a global marketing agency, predicted that Korea cosmetics would rank as one of the top 100 remarkable trend in 2015's global beauty market.
The first factor of this popularity is in its high quality. Korean Cosmetic companies are holding unequaled technology in some field like functional cosmetics of wrinkle/whitening and herbal medicine cosmetics. Customers understand how effective they are even after a single usage regardless of their skin color. Not only having a high quality, but Korean cosmetics also have price competitiveness., 'Esteelauder' and 'Loreal', which are global cosmetic companies, are provided some of their products from Korean companies like Kolmar and Cosmax.
Industry watchers say that this cosmetics fever will continue for some time and it is only the first inning...
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| hiskinkorea |
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